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Since its launch in 2004 from a Harvard University dorm room, Facebook has acquired over 250 million active users. That number is growing rapidly day by day and businesses everywhere are looking at how they can leverage this amazing tool to promote their products and services. While LinkedIn is very much geared towards professionals in the business world, Facebook started life as a social networking tool and its use in business has come naturally as a part of its evolution. However, that's not to say that Facebook is the place for every business to be. If you do decide to take the plunge, you need to make sure you have a solid strategy for engaging with your target audience and are comfortable with Facebook functionality to get the most out of this free marketing channel. Our Facebook courses look at various elements of taking your business online and can be accessed as and when you reach each stage in the process to guide you through what you need to know. |
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